•This Port of Entry is the busiest border crossing in the world.

•Cross-border trade through USA/MEXICO POE’s is valued at 14 billion dollars annually.

•The total population for the USA/MEXICO border region is approximately five million.

•The location of the billboards can effectively reach this dynamic consumer population.

•More interesting facts, statistics and charts can be found below...

•24% of all North bound Border Crossings is to work in San Diego

•1/10 of Tijuana’s entire workforce works in San Diego

•San Diego is the most Affluent Hispanic Market in the U.S.
  $44,711 Median Household Income 1 out of every 3 are White Collar

•Tijuana is one of the most Affluent Markets in Mexico
  1 out of every 2 are White Collar